AuditMiner Internship
The AuditMiner internship included much more than simple social media content creation— It began with an “audit” of the previous 40 posts from their Twitter and LinkedIn accounts. This included recognizing patterns, inconsistencies, and what may be the most effective next step. This was ultimately used in the development of the 2023 marketing strategy. Content creation included some of the posts provided in this project. Some of them were adapted to be used in Reel/TikTok format, and others were simply posted among the four primary platforms. This company utilizes Canva to share projects and branding guidelines with the team. I added a personal branding initiative to share with the team, including a presentation and description of the mechanics of social media. Assistance was offered to anyone that wanted to start a social media presence.